Search Engine Optimization
SEO
Search marketing, also known as Search Engine Optimization (SEO) is the ability to improve your website's natural (organic) search rankings. Search engines are continuously changing their algorithms in order to improve authority and relevance for any given keyword phrase. Therefore, it is important to know what top two or three keyword phrases your market is searching for and optimize your page accordingly.
Below are just a few of the many search engine optimization tools that can be used to help drive traffic to your website:
- Title Meta Tag - the most important element of a web page. Be sure to include your most important keyword phrase.
- Description Meta Tag - not as important as in the past, but still relevant. Write a short description in sentence form of your site including your most important keyword phrase.
- Keywords Meta Tag - not as important as in the past, but still relevant. Use keyword phrases in high demand without as much competition. They should closely match the content of the page.
- Heading Tags - important and relevant. H1 tag is the most important, so it should include your keyword phrase.
- Text Links - more important than image links. Title attribute should mirror the title of the page where it points.
- One-way Incoming Links (Back Links) - important and relevant. Get a one-way link from RELATED sites with high rankings in search engines back to your site.
- Local Search Engine Directories - important and relevant. Include local information in your tags to get your site submitted to high-ranking local search engine directories.
Here are just some of organic search engine optimization (SEO) mistakes search engines do not like in web site design that decrease your chances of getting ranked higher:
- Welcome pages
- Flash elements at the beginning of the page
- Frames
- High keyword density
- Links to link farms
- Hidden text
Search Engine Optimization (SEO) Pricing
Search Engine Optimization (SEO) - So you can be found on the Internet!
INITIAL SETUP: Keyword phrase research and selection, content development, meta tag optimization, search engine submission
MAINTENANCE: Monthly monitoring and changes
Call now for quote (913) 825-2587
*Organic search engine optimization does not include automatic SE placement (i.e., AdWords, Pay Per Click).
Organic Search Engine Optimization (SEO)
located in Kansas City