| | How can one get a good ranking in the major search engines?
This is a question, I'm sure, agitates the minds of every newbie as well as professional webmaster. Even those that are doing well are fighting to keep their place. But isn't there a way to consistently appear in a good position at the major search engines? I think there are ways to achieve this enviable position. One of the ways is what this article is all about. That is, consistently build one way inbound links to your site. Getting other webmasters to link to your site without you linking back.
Link Popularity, link prominence or link reputation is one of the most important elements search engines use to know if a site is an authority site, that is a quality site. However, like all other search engine ranking criteria, webmasters have found ways to beat this hurdle of link popularity. They have done this by exchanging links with one another. This is called reciprocal linking. You link to me and I to you, and both of us have increased our link popularity by one. Webmasters have realized the importance search engines attached to link popularity for top search engine positioning and have therefore resorted to reciprocal linking. However, in the near future this strategy will become obsolete, because these links are artificial links. Not generated voluntarily. And so they do not indicate a site as being an authority site.
How do you acquire these one way inbound links?
1. Provide some useful resource at your site. This is a very powerful incentive for webmasters to link to your site. More so, if this resource is free. It could be a free tool, free software download, free content etc. This gives an incentive for webmasters to point their visitors at this resource. Some the resources you could provide are: - Link popularity check tool
- Meta tag generator
- Search engine page analyzer
- Free CGI scripts
- Search engine page ranking check tool etc.
For free and paid scripts go to Hotscript.com or Searchscripts.com. There, you will find all kinds of scripts that perform specific functions. Or you can hire a programmer to write a custom script for you. You will find programmers at many sites such as Elance.com.
2. Write good articles and submit to article sites, article syndicate sites and ezine announcement sites. Your article will be published along with your byline with a link pointing to your site. Make sure that the text link has your keywords in it and not your domain name. For example, your keywords here and not www.your-web-site.com
Webmasters are always looking for good content for their websites . By stating in your article that your byline be left intact you will have many one way inbound links pointing at your site in no time. If you cannot write, hire a writer to write your articles for you. There are many places on the net where you can hire a writer for as little as 5 dollars per article. One of these places to hire a writer is Elance.com.
Writing in your area of expertise is better. Then you can present your own unique perspective to the topic. If it is not your area of expertise then be sure to research the topic very well . An incisive, well-written article will be snapped up and published by other webmasters, thereby increasing your link popularity considerably.
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